Graphic designer evaluates Vancouver’s political party logos

It’s time to judge some parties by their covers

This year’s Vancouver municipal election looks particularly daunting. There are no less than nine parties with candidates in the elections on Saturday October 15. So how do you sort it out?

Well, if you want to be completely superficial about all this, how about judging them by their logos? We recruited a freelance graphic designer from Vancouver Carson Gallagher to give us his opinion on how the city’s political parties present themselves.

Gallagher, who recently moved to Calgary (I guess those “moving to Alberta” ads worked??), has no working knowledge (read: none) of municipal politics in Vancouver, but loves graphic design and has worked with a multitude of clients in British Columbia and Alberta.

Below are his thoughts on the holidays.

(DISCLAIMER: These opinions in no way reflect the opinions of the political parties in question. Also, it is for fun and you should not take it seriously.)

Vancouver Political PartiesMoving forward together on Twitter

I like the overall brand concept here. The use of gradients in the arrow looks modern and fresh, and I like how they carried the arrow icon throughout as a graphic treatment for brand consistency. But they might lose the drop shadow and the pixelated image underneath. Less is more.

Rating: 7/10

Vancouver Political PartiesWikipedia

Is this a logo for a community center?? The bubbly lowercase “team” font looks juvenile, and the sans serif choice doesn’t seem special enough to be a logo, just a font anyone could easily find in a Word document. The tagline underneath looks like it was squished for no reason and they had plenty of room to retain its original height. Overriding a typeface is a huge no-no in the design world. Finally, the ghost people at the top feel season-appropriate, but that’s about it.

Rating: 2/10

Vancouver Political PartiesABCVancouver

It reminds me of a retro record store and I’ll be honest, I love it. The colors are fresh, the stenciled letters remind me of a subway map, and the spacing of “Vancouver” lines up with the spacing of “ABC.” Adding the angle was a great design move; if it was straight, it would be stiff and boring. The angle modernizes the stencil and gives an impression of advance.

Rating: 8/10

Immediately I liked that they chose purple. In a sea of ​​blue, green and red, it’s a nice detour. A good logo always starts with analyzing its competition to find the space where it can stand out. The circle is easy branding, but it works – it’s clean and can be used as an icon or seal for the sub branding without Vancouver. They did a good job of making sure the “Vancouver” looks connected to the circle by using the same typeface as “NPA” and mirroring the “O” in the center of the word with the purple circle.

Rating: 7/10

Vancouver Political PartiesCOPE

It’s just an italic typeface with curved edges, with no added taglines or sub-brands. It’s clean but I want more (surprisingly). Maybe they add what the acronym stands for on their logo or say Vancouver somewhere? There’s really nothing wrong with this logo, it’s timeless, but it’s boring.

Rating: 6/10

Vancouver Political PartiesVision Vancouver on Facebook

If an optometrist is looking for a new logo, I’ve found it. The arch on top immediately reminds me of a contact lens, but I wonder if their intention was to mimic the Dome at BC Place? Solid concept, but you can’t associate ‘Vision’ with that white bow and not get an optometrist. The typeface, spacing and colors are superb. My suggestion: remove the bow and you have a much stronger logo.

Rating: 3/10

Vancouver Political PartiesProgress Vancouver on Twitter

I’ve seen this logo before but I don’t know where. At first I thought it was Sesame Street, but now I think it might be a Vancouver cafe?? Either way, it looks like a town with its nod to a street sign, so I’ll give them that. And the feeling of seeing it before (somewhere) adds comfort and trust towards the brand. The logo itself is beautifully constructed, the spacing is clean, everything lines up, no criticism there. The red is harsh but it gives a feeling of intensity and change, which I guess they were looking for.

Rating: 7/10

Vancouver Political PartiesVote socialist

Vote Vancouver Socialist

Nothing looks modern, the color choices are archaic and they crushed ‘Vancouver 2022’.

Rating: 3/10

Vancouver Political PartiesVancouver Greens

It’s modern, clean, and overall the spacing is very satisfying. Although the font may look simplified, there are subtle connections that make it work so well together. The thickness of the letters in ‘green’ corresponds to the thickness of the lines of the leaf icon. The ear at the top of the g, r and n are angled slightly, adding movement to the word and mirroring the angles of the leaf icon. ‘Party of Vancouver’ lines up beautifully with the ligatures of ‘vert’ and the tracking (spacing between each letter) of the slogan itself makes it easier to read at a smaller size.

Finally, the leaf icon doubles as an icon and monogram with the use of the hidden ‘G’, creating something unique and recognizable as part of the brand.

Rating: 8/10

Vancouver Political PartiesA city on Twitter

Don’t get me wrong, some great designs can come out of Canva, but this one isn’t one of them. The whole logo is hard to read because they removed the Vancouver vowels. If they had kept the vowels, they would have had more letters to curve around their ballot icon, allowing for less intense arching on the letters and increasing readability.

2022 could have been smaller and not curved – there are only four characters to try to curve, so it seems pointless. The whole logo looks like a missed opportunity to do something interesting with a unique name.

Rating: 4/10

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